Tour Booking / Producing CPD
Tour Booking / Producing CPD

'How to book a tour' day session

Join us for a focused strategic assessment of the potential of your production - the key to a successful tour.

This day is suitable for emerging artists who may not yet be at the stage of having a production to tour to established theatre and dance organisations, but want to get ahead and find out the secrets of booking a succesful tour.

This workshop will focus on touring logistics, budgets, production values, transport, marketing, technical staffing, venue expectations and much more, giving your company the confident start in the process of getting your show on the road.

Itinerary

The session will cover the following aspects of tour booking:

Morning session:

  • General outline on what is a tour booker
  • Getting a production to book 
  • Information on production (size, scale, fees needed, number on tour, etc.)
  • Selling points of the production (USP's)
  • Selling to venue (including sales techniques, production information to send to venues, telephone techniques, other methods of communication (e-mail/letters)) 
  • Time scale of tour booking; from taking on a production to finalising contracts 
  • Scales of venues (small, middle, large)
  • Producing and presenting theatres and what this means to the time scale of tour booking

Lunch

Afternoon session:

  • Q&A session
  • Pencilling the tour (including back up letters, etc.)
  • Deals (royalties, guarantees, calls, % and box office splits)
  • Finalising the deal with venues and supporting paperwork, booking confirmation forms and contracts with venues
  • What venues expect from the company (small, middle, large scale venues)
  • What company should expect from venues (small, middle, large scale venues)
  • General roundup on UK tour booking
  • Overseas tour booking deals (fees, freighting, visas and work permits, accommodation, flights, etc.) 

About Makin Projects
Mark & Penny Makin established makin projects in September 2005 to work with outstanding theatre, dance and comedy companies of all scales who produce high quality, accessible, entertaining and stimulating work. makin projects handle the national and international tour booking for these companies along with co-producing several new touring productions each season as well as acting as agents for a number of our comedy clients.

Mark and Penny are the founders and co-directors of The Cheltenham Spa Comedy Festival (September), Leamington Spa Comedy Festival (October), and book the comedy line ups for a number of UK festivals and for 10 regular comedy clubs.

Mark is Touring Associate at house and has worked on this ground breaking arts initiative for over four years. house supports venues by improving the range, quality and scale of theatre presented across South East and Eastern England, and exists to build the audience for contemporary theatre across the region. See more at www.housetheatre.org.uk

 

Booking a tour session - outline

The session will cover the following aspects in this order

MORNING

General outline on what is a tour booker

Getting a production to book

Information on production (size, scale, fees needed, number on tour, etc.)

Selling points of the production (U.S.P.s’)

Selling to venue (including sales techniques, AIDA, production information to send to venues, telephone techniques, other methods of communication (e-mail/letters))

Time scale of tour booking ­ from taking on a production to finalising contracts

Scales of venues (small, middle, large)

Producing and presenting theatres and what this means to the time scale of tour booking

LUNCH

A chance to ask general questions on what we have discussed in the morning session.

AFTERNOON

Pencilling the tour (including back up letters, etc.)

Deals (royalties, guarantees, calls, % and box office splits)

Finalising the deal with venues and supporting paperwork, booking confirmation forms and contracts with venues

What venues expect from the company (small, middle, large scale venues)

What company should expect from venues (small, middle, large scale venues)

General roundup on UK tour booking

Overseas tour booking deals (fees, freighting, visas and work permits, accommodation, flights, etc.)

‘TO DO’ list

Any other questions

 

 

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